Who

Veterinary Formula Clinical Care x SynergyLabs

From late 2020 to early 2021, I teamed up with SynergyLabs to help create, develop, refine, and execute a creative and content strategy for its Veterinary Formula Clinical Care line’s new direct-to-consumer business.

Starting from scratch, I developed the creative plan, sourced and managed graphic designers, UX/UI designers, and copywriters.

Below is one of seven sets of product photos for which I led creative direction. The other six sets can be seen on Veterinary Formula’s website.

About Veterinary Formula

Below is a brief piece I wrote to describe Veterinary Formula Clinical Care in a way the borrows credibility from SynergyLabs’ longstanding success.

“Veterinary Formula Clinical Care has become one of the world’s most trusted pet care brands. We have developed, manufactured, and distributed our products globally for over two decades.

Our parent company, SynergyLabs, currently sells 12 brands in over 60 countries. We focus on science, deliver through quality, and provide millions of pet owners the means through which they live more enriching lives with their animals — because they’re more than just pets, they’re family.”

1X Daily Concept

I helped oversee the development of Veterinary Formula Clinical Care’s 1X Daily Optimized Nutrition concept visual representation.

Borrowing Medicated Line's Credibility

The following image was developed to both capture Veterinary Formula Clinical Care’s emphasis on the bond between pet parents and their dogs and lend credibility from the brand’s successful medicated brand.

Product Descriptions & Health Benefits

I researched the science behind each of Veterinary Formula Clinical Care’s products and wrote each of the following product descriptions and benefits.

The primary goal of the copy below was to provide customers with the scientific information necessary to empower them to understand why Veterinary Formula Clinical Care’s products are scientifically superior to competing products.

Ultimate Joint Health

If your dog doesn’t play, run, or jump quite like it used to, these soft chews can help to restore its youthful agility. Our dose-optimized blend of nutrients includes glucosamine and hyaluronic acid to keep your dog’s joints lubricated and cartilage healthy. Green lipped mussel and easily absorbable turmeric curcumin help your dog regain control over inflammation, flexibility, and mobility. Your fur baby deserves relief. Calcium fructoborate, used in leading human joint supplements, provides relief quickly. Preferred by dogs 4 to 1 over the other leading national brand, Ultimate Joint Health soft chews will help your dog move freely once again.

Fast Acting Ingredients – Quickly promote your dog’s joint health with calcium fructoborate, used to control inflammation in leading human joint supplements.

Promotes Healthy Cartilage – Help rebuild your dog’s cartilage, lubricate its joints, and control inflammation with our glucosamine. Oil your dog’s gears.

Helps Maintain A Normal Inflammatory Response – Control your dog’s inflammation and reduce stiffness with coconut oil and more absorbable turmeric curcumin.

Helps Maintain Joint Mobility – Maintain your dog’s synovial fluid, found in cartilage, and joint lubrication with glucosamine. Transform your dog into twinkle toes.

Promotes Healthy Joints & Connective Tissue – Promote your dog’s joint and connective tissue development with hyaluronic acid. Give your dog the strength to move more freely.

Helps Maintain Joint Flexibility – Help your dog become more flexible with our green lipped mussel, rich in chondroitin and manganese. Turn your stiff pup into an agile star.

Skin Health & Itch Relief

Itching and restless nights keep your dog from enjoying life. There’s little your dog can achieve alone. Our precisely-dosed blend of easily absorbable turmeric curcumin, vitamin E, biotin, and omega-rich oils scientifically support your dog’s skin with a single daily chew. Each Skin Health & Itch Relief chew helps your dog regain control of inflammation and skin elasticity. Combined with potent colostrum, a high lactoferrin nutrient used to bind iron, your dog’s seasonal allergy symptoms don’t stand a chance.

Helps Support a Healthy Inflammatory Response – Help your dog suppress skin inflammation with our more absorbable turmeric curcumin.

Support for Animals with Sensitive Skin – Increase your dog’s skin moisture while soothing, strengthening, and calming irritations with our blend of omega-rich oils. Help your pup’s skin shine bright.

Supports Skin Health – Protect your dog from free radicals with our antioxidant-rich vitamin E. Help your dog stop invisible damage in its tracks.

Helps Improve Skin Elasticity – Promote your dog’s skin hydration and decrease sensitivity with our EPA, DHA, and ALA-rich blend of anchovy and flaxseed oils.

Helps with Seasonal Allergies – Help your dog control seasonal allergy symptoms with our high-lactoferrin concentration colostrum, used to bind iron.

Pet Calm Plus

Emotional struggles have become so commonplace for some dogs that it’s difficult for them to find peace. If your dog is hyperactive, destructive, or a scaredy-cat, there’s likely an internal struggle taking place. Our soft chews make it easy for your dog to find peace. Formulated to help your dog maintain a normal emotional balance, getting your best friend back becomes an easy, convenient, daily task. Using chamomile, passion flower, melatonin, ginger, and tryptophan to help your dog’s brain develop, these tasty treats easily calm your dog down without extreme measures. Naturally promoting production of serotonin in your dog’s brain while aiding its response to stress has never been easier. Help your dog kick the shakes for good with Pet Calm Plus.

Helps Maintain Normal Emotional Balance – Help prevent the breakdown of neurotransmitters in your dog’s brain. Transform your down dog into an upbeat best friend.

May Reduce Hyperactivity and Promote Relaxation – Reduce your dog’s stress and promote production amino acids, serving as neurotransmitters, with melatonin. Help your dog find peace and chill.

Helps Reduce the Effects of Normal Environmental Stress – Help your dog better manage stress by promoting oxygen flow to its brain with ginger. Transform your scaredy-cat pup into a strong thunder buddy.

May Help Curb Destructive Behavior – Support mood-enhancing brain chemicals, promoting attention and memory, with tryptophan. Turn your scattered pup into a trustworthy best friend.

Promotes Serotonin Production in the Brain – Reduce your dog’s stress by promoting serotonin (the ‘happy hormone’). Help the happy superhero you love resurface once again.

Eye Health & Tear Stain

Your dog’s experiences are shaped by its eyes, through which it views the world. If watery eyes or tear staining is an issue, your dog can use eye health and vision support. Our soft chews are formulated to provide that support with one daily chew. Sea kelp, omega-rich oils high in ALA, cinnamon, calendula, and lutein help your dog control inflammation and regain eye strength. Antioxidants like vitamin C, cranberry extract, and marshmallow root help relieve your dog’s eyes of irritation, reducing tear staining. Bilberry extract strengthens your dog’s eyes to go the distance by promoting eye tissue health. These great-tasting Eye Health & Tear Stain chews help your dog see life in high definition with less interference.

Antioxidant Protection – Protect your dog from free radicals with our antioxidant blend of vitamin C and bilberry extract, rich in anthocyanins, antioxidants that help protect cells. Stops invisible damage in its tracks.

Helps Maintain Normal Eye Function and Health – Promote your dog’s eye health and reduce tear staining with vitamin C, which aids the cornea and sclera. Help improve macular-related conditions with lutein.

Helps Reduce Tear Staining – Reduce your dog’s irritation and tear staining with marshmallow root, forms a protective film around inflamed mucous membranes. Turn your teary-eyed pup into a clear-eyed hawk.

Promotes the Body’s Innate Resistance to Pathogens – Help your dog fight bacteria with antimicrobial and anti-biofilm calendula. Promote the inner strength that results in outer beauty.

Natural Antihistamine – Help your dog inhibit the release of allergens and control seasonal allergy symptoms. Helps allergy-prone dogs thrive in more environments.

Complete Probiotic

You dog’s gut defines its well-being. Bad bacteria build in the gut and, over time, can make your dog sick. Achieving good gut health doesn’t have to be complicated. Our great-tasting soft chews scientifically support your dog’s gut. Formulated as a complete probiotic, they deliver a powerful blend of 8 probiotic strains shown to be most beneficial to dogs, 7 digestive enzymes, prebiotics, and fiber with each daily serving. We take the guesswork out of promoting good bacteria, supporting vitamin and mineral absorption, and aiding digestion. Omega-rich oils, agave inulin, and vitamin C help your dog win the war against bad bacteria. Help your dog develop an iron dome gut today Complete Probiotic.

Helps Maintain Proper Gut Flora – Promote good bacteria and aid digestion with our 8-strain probiotic blend, 7 digestive enzymes, prebiotics, and fiber that create a complete probiotic.

Helps Support Proper Digestion and Bowel Health – Help your dog better digest food with protease, amylase, and lipase. Transform your dog’s stomach into a food processing machine.

Promotes Absorption of Vitamins and Minerals – Promote your dog’s nutrient absorption including iron, helping carry oxygen throughout the body with vitamin C and prebiotics.

Assists the Immune System – Help your dog fight foreign substances with coconut oil, transformed into anti-microbial agents. Protect your pup from the inside out.

Promotes the Body’s Innate Resistance to Pathogens – Protect your dog from bad bacteria with our 8-strain probiotic blend, secreting protective substances. Help your dog with the strength to stay strong and carry on.

Immune Defense

Your dog’s health depends on its immune system. A weakened immune system leaves your dog open to diseases from bad bacteria. Our precisely-dosed soft chews stop bad bacteria in their tracks. Formulated with turkey tail mushrooms, omega-rich oils high in ALA, and out prebiotic and probiotic blend, they help your dog control inflammatory responses and protect from bad bacteria. Vitamin C and potent colostrum with high a lactoferrin concentration help bind iron and control seasonal allergy symptoms. Each chew helps make itching, scratching, and licking a distant memory. Help your dog live life to the fullest with Immune Defense.

Enhances Immune Response – Help your dog control bacterial inflammation with our prebiotic and probiotic blend. Turn helpless pup into a tough canine companion.

Helps Support a Healthy Inflammatory Response – Help your dog with immune system regulation and inflammation with our high ALA omega-rich oils.

Promotes the Body’s Innate Resistance to Pathogens – Help your dog fight bad bacteria by stimulating its white blood cells with shiitake mushroom. Energize the allies your dog needs.

Fights Free Radicals – Protect your dog from free radical damage with vitamin C. Help stop invisible damage in its tracks.

Helps with Seasonal Allergies – Help your dog control seasonal allergy symptoms with potent colostrum, with a high lactoferrin concentration. Help your dog bark ‘adios’ to the effects of seasonal allergies.

Senior Support

Senior dogs struggle with age-related conditions. Joints weaken, gut becomes more sensitive, immune health declines, vision strength impairs, skin becomes fragile, and cognitive response delays. Our great-tasting soft chews tackle each condition, helping your dog feel like a superhero. Our precisely-dosed blend of glucosamine, green lipped mussel, and easily absorbable turmeric curcumin help your dog become more flexible and mobile. High DHA and EPA omega oils help your dog fight bad bacteria and think clearer. Lutein and vitamins A and C help strengthen your dog’s eye health and vision. Help your senior dog feel more like the spry young pup it once was with these soft chews today.

Helps Support Joint Flexibility and Mobility – Help your dog become more flexible with our green lipped mussel, rich in chondroitin and manganese. Turn your stiff pup into an agile star.

Helps Support a Healthy inflammatory Response – Control your dog’s inflammation and reduce stiffness with coconut oil and more absorbable turmeric curcumin.

Promotes Healthy Cartilage – Help rebuild your dog’s cartilage, lubricate its joints, and control inflammation with our glucosamine. Oil your dog’s gears.

Helps Support Proper Digestion and Bowel Health – Help your dog better digest food with protease, amylase, and lipase. Transform your dog’s stomach into a food processing machine.

Helps Maintain Normal Eye Function and Health – Promote your dog’s eye health and reduce tear staining with vitamin C, which aids the cornea and sclera. Help improve macular-related conditions with lutein.

Helps Eliminate Free Radicals Associated with the Aging Process – Protect your dog from free radicals with our antioxidant-rich vitamin C. Help your dog stop invisible damage in its tracks.

Helps Support Cognitive Function – Support your dog’s memory and mental health with DHA- and EPA-rich anchovy oil. Transform your forgetful pup into a mindful companion.

Support for Animals with Sensitive Skin – Increase your dog’s skin moisture while soothing, strengthening, and calming irritations with our blend of omega-rich oils. Help your pup’s skin shine bright.

Supports Overall Well-Being – Support your senior dog’s joint, gut, immune, eye, skin, and cognitive health.