Who

Posh Pearl Company x NovelTees Design Studio

Posh Pearl Company is a lifestyle apparel company focused on understanding and empowering women with timeless expressive apparel.

Collection Names & Model Selection

I developed the names for and selected the models to represent each of Posh Pearl Company’s collections.

Promoting Top Collections

I developed, conceptualized, and executed the pink / purple / pink sequence to help showcase Posh Pearl Company’s top collections on its home page.

Product Descriptions

I developed and wrote a template product description to help Posh Pearl Company with uniformity and SEO rankings.

The description below is for a product titled “Exceptionally Ordinary Crop Top.”

— DESCRIPTION START —

This trendy Exceptionally Ordinary crop top is perfect for anyone looking to live their poshest life with simplicity.

  • Features a direct-to-garment (DTG) printed design
  • Features a form-fitting fit for timeless look
  • Made with ring-spun cotton and polyester
  • Features a 40-singles thread weight
  • Features a form-fitting fit for a timeless look
  • Includes a side-seamed construction
  • Drapes down to just above the naval
  • Designed & Printed in the USA*
  • Supports charity: Posh Pearl Company plants one tree for every crop top sold

Take any outfit to the next level with this Exceptionally Ordinary crop top.

ABOUT US

We’re a lifestyle apparel company focused on understanding and empowering women with timeless expressive apparel. We come from a place with diversity of all forms and understand that real differences equate to true beauty. We’re the brand that stands for good and fights evil by day and wears face masks by night. Learn more.

STAY POSH & GET REWARDED

Posh Rewards makes it easy for you to earn free products from Posh Pearl Company while simply shopping on our site. With our exclusive rewards program, you’ll earn points for every dollar spent on our products. Learn More.

Follow us on instagram: @poshpearlcompany

*Items are generally printed in the USA. However, international orders and orders placed during busy seasons may be printed and fulfilled internationally.

— DESCRIPTION END —

Product Information Images

Below is a series of images designed to inform customers of information necessary to the purchasing process in a clean and visual manner.

Social Media

I oversaw the launch of Posh Pearl Company’s creative social media efforts, including the following pieces that were both timely and relevant to prospects.