Cross-Border Expansion

Hey, what’s up? Welcome to Gold Palm Weekly, where we provide insights on various topics to enable your business to succeed. This week, we’re going to look at international expansion and some of the critical steps that must be taken when transforming into a global brand.

First, you need to have a logical plan of action. Many businesses that expand globally fail because they either have no plan of action or their plan of action is illogical. Your plan should be research-based, take into account the consequences of expanding, both domestically and abroad, and lay out a solid financial plan to achieve the expansion. 

Second, you need to consider repositioning your brand. Many of the most successful global brands are marketed differently across different borders. Things to consider include your brand’s imagery, your prices, cultural differences, and the actual products or services you offer.

Finally, it’s important to take one step at a time and see it through before moving on to the next step. Many businesses that have failed at expanding globally have attempted to just do it. That is, they simply pushed their current business model across different borders and hoped for the best. Unfortunately, that isn’t good enough.

That’s it for this week’s episode. Until next week, cheers!

Video Marketing

Hey, you. Yeah, you (pointing to camera). Pay close attention because I’m going to teach you why video marketing is so important. Welcome to Gold Palm Weekly. I’m Laura, and I’ll be showing you the tips and tricks necessary to convert more leads. 

Over time, there’s been a progressive shift in human behavior. The trend has been that consumers prefer more life-like experiences when considering whether to purchase a product or utilize a particular service. Where text once dominated, graphics and other forms of imagery have since reigned supreme. And over the last few years, video has been slowly but consistently dethroning photographic imagery. 

As of 2017, more than one billion hours of video are watched on YouTube every day. As of August 2017, Facebook’s daily video views passed 64 billion. Now, you might be thinking that those are high numbers, and you’re right. That’s exactly why it is critical to use videos throughout your marketing efforts. 

Short videos are best. Videos under two minutes long retain up to 70% of their users. After the two-minute mark, there is a sharp decline in retention rates. 

Remember, keep it short and simple. And like this video, keep it engaging and informative. 

That’s it for this week’s episode. Until next week, cheers!

Email Campaigning

Welcome to Gold Palm Weekly. This week, we’re going to help you think through your email campaigning efforts. So, let’s dive right in.

Email campaigning is a well-known lead generation tool. Small businesses and multinational corporations alike send mass emails daily. But why do larger companies see better results from their campaigning efforts than do small businesses? 

Tabling the idea of list size, there’s an even greater factor that weighs heavily on a prospect’s decision whether to, or not to, pursue a given product or service. If you think this is a framing issue, you are correct. 

When it comes to framing your product or service, think about how you design your emails and the elements you put into them. Emails used for campaigning purposes should be rich with videos and photos where appropriate, concise informational text when necessary, and buttons that redirect to the appropriate page on your site when needed. 

Successful email campaigning requires this very simple formula. At the root of this formula is the viewer’s experience when digesting the email. You want to use contrasting colors that direct your readers to your site, where you can then convert them into customers. 

We know this was a lot to take in. Feel free to send any questions you have to weekly at Gold Palm Productions dot com. 

That’s it for this week’s episode. Until next time, cheers!

Advertising

Hi there and welcome to Gold Palm Weekly. This week, I’m going to teach you some of the basics when advertising your business. 

Advertising your business is tricky. Where do you place ads? Should you focus on online ads only or should you engage other mediums such as print or television as well? What should they look like? What information should be in them? These are critical questions that every advertiser must answer in order to make the most of every penny.

First, to answer these questions, you need to take a step back and look at who your target audience. If you’re selling goods or services to individuals sixty-five and older, the mediums you use would likely be much different than those through which you would reach millennials. However, there may be some overlap. The point is, you want to know where members of your target market consume their information.

Second, you want to design each of your advertisements specifically for your target audience while maintaining brand consistency. You must find a balance between brand consistency and boldness, one that enables you to attract their attention in a subtle way. 

Finally, your advertisements should be simple and to the point. Don’t include any unnecessary information and embrace the white space.

That’s it for this week’s episode. Until next time, cheers!

Business Proposals

Welcome to Gold Palm Weekly. This week, we’re going to teach you what you should be thinking about when drafting your business proposals. 

Business proposals are a critical tool when looking to secure new business. They require a fine balance of aggression and grace. They should not be one-sided and should give your company the best terms it could possibly agree to. But how do you get to that point?

First, research your competitor and analyze its business model. What does your competitor want? What are its short-term and long-term goals? Doing this will enable you to frame the terms in a manner that is perceivably more favorable to you and your business.

Second, write down your business objectives and how this deal, if it were to come to fruition, can help you achieve them. Doing this will enable you to understand exactly what you want and need from this deal to be worthwhile. 

Finally, draft your proposal in an artful manner. Depending on your business and the business with which you hope to engage in a contractual relationship, there should be a balance of formality and informality. And, most important, keep it short and simple unless the business deal requires complexity.

That’s it for this week’s episode. Until next time, cheers!

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